As you know, I recently moved from Phoenix to the SF Bay Area. I was looking up options to set up television service, my default was to just get cable, but I'm not sure if satellite dishes are allowed or will work from my location.
Perfect timing, I get an email advertisement from DirectTV. $29.99 for 12 months and 150 channels, not bad. So I click on it to learn more and read the fine print and it takes me to ...
Having managed several web sites in my day, I can appreciate and understand the challenges of getting a site up and working and functional, but for the entire site to be inaccessible while you update, is not good for business.
The lesson - beta test your sites somewhere else and migrate the new and improved site quickly. Oh, and always know where your email ads take the user.